The beauty industry is booming and is set to expand further over the coming years. With the new year fast approaching, you may be starting to think about what you want to achieve. There are so many opportunities for budding beauty entrepreneurs, but it can be hard to know where to start. (Disclaimer: This article contains spons0red content, meaning we may receive compensation from the products or services mentioned.)
Here are some ways you can take advantage of a lucrative market and succeed in a competitive market.
Technical proficiency
The main way you can be successful as a beauty entrepreneur is to hone your skills. You may want to build on an area that really interests you such as nails, or you could decide to be a beautician that offers multiple different services.
Booking on to hair and beauty training courses will give you qualifications which you can showcase to potential clients. Having tangible proof of your skill alongside a portfolio will draw people in and keep them as loyal customers.
Taking beauty courses isn’t just a one-off deal. Investing in your own continuous development will ensure the longevity of your business.
Adaptability to trends
Any avid beauty follower will know that trends can change quite quickly. Working in the beauty industry means you will need to be adaptable to your clients’ needs.
One of the best ways to keep up to date is to subscribe to industry publications. These will keep you up to date about technological advances, new tools and trending styles.
You should also make a note of any industry conferences you can attend. This will give you the perfect chance to network and meet potential new business partners.
Customer service excellence
Building relationships with your clients is important, as is your level of customer service. Communication is key when it comes to your pricing and services. If you have hidden fees or unclear skills, clients will have a negative experience and are unlikely to return.
Make sure you listen to the needs of the person in your chair. Incorrect services are often caused by an assumption from the stylist or a lack of questions. You could always ask your clients if they have any inspiration pictures for you to work from.
Business and marketing savvy
Running your own business requires a certain level of business acumen. Before you set up shop, you could consider taking some classes about branding, marketing and bookkeeping skills. This will help you to feel confident about figures and marketing.
Having a decent online presence is the preferred way to market in modern times. Make sure you have social media accounts on a couple of different sites such as Instagram, Facebook or TikTok. You could film before and after videos of your clients or even make educational content. Whatever you decide, just make sure your business name and branding are consistent across all platforms.