At the intersection of innovation and wellness, Jasmine Mooney is reshaping the landscape of health-conscious products. As a female founder behind a trailblazing company, Jasmine has introduced a new generation of wellness beverages designed to foster holistic well-being through functional mushrooms, adaptogens, nootropics, and ketones. Her brand is already making waves across Los Angeles, with rapid expansion into major retailers like Bristol Farms, Erewhon, and Sprouts.
Jasmine’s journey is a testament to the power of natural medicine. After facing burnout in the hospitality industry, her life took a transformative turn thanks to the influence of her business partner, a PhD Biochemist. Together, they co-created Holy! Water, a beverage that not only became a personal health revelation but also a pioneering non-alcoholic alternative for those seeking vitality and longevity.
With a mission that goes beyond mere wellness alternatives, Jasmine and her team are educating the public on the scientifically backed benefits of their products, empowering individuals to make informed choices that elevate their quality of life. We sat down with Jasmine to learn more about her journey, the vision behind her brand, and how she balances personal wellness while driving a fast-growing company.
Can you tell us about your personal journey and what inspired you to launch this health and wellness CPG product?
My journey towards launching this health and wellness CPG product was inspired by my business partner, a PhD Biochemist, who completely transformed my perspective on health and wellness. After owning multiple bars and experiencing burnout in the hospitality industry, I was introduced to the power of natural medicine and holistic health by him. His teachings guided me in transitioning off prescription medications and embracing the benefits of ingredients like ketones, functional mushrooms, adaptogens, and nootropics. Together with our CEO, he created Holy! Water, a product that has profoundly impacted my life. I partnered with them because of the benefits it has given me and I want to be a part of sharing that with the world. My personal journey has led me to the intersection of health and wellness, allowing me to incorporate my love for hospitality in a positive and impactful way.
How do you balance the demands of running a growing business with personal wellness and self-care?
I am very fortunate to have a supportive team where transparency, openness, and honesty are valued. I am never afraid to ask for help, knowing that I always have the full support of my business partners. Planning my days meticulously, scheduling workouts in advance, and starting with team meetings in the morning provide structure and discipline, ensuring that I remain accountable.
I prioritize self-care by incorporating meditation, Pilates, yoga, and spending time in nature as much as possible. It is of course a bonus that our company creates products designed to enhance well-being, which are a part of my daily routine. This holistic approach to self-care not only benefits me personally but also reinforces my commitment to promoting wellness through our products.
What role does passion play in your daily life and in the mission of your company?
Passion has always been a strong driver in my life and in our company’s mission. In my previous business, seeing people happy at my venues and getting positive feedback from my staff fueled my drive to better people’s lives. Now, I’m part of a project that not only brings happiness but also focuses on health and well-being. Seeing how natural medicine changed my life has sparked a deep passion in me to share its benefits with others, especially in today’s world where they are needed more than ever.
This passion motivates me to spread the word about the advantages of natural medicine and encourage people to prioritize their health. It pushes me to make a positive impact through our work, because everyone deserves to be happy and healthy.
Who are your personal role models or mentors, and how have they influenced your career and business philosophy?
My business partners are not only my role models and mentors but also my teachers in the health and CPG world. As a newcomer to this industry, I have relied on their guidance and support to navigate this wild industry. Their expertise and constant encouragement have been instrumental in getting me to where I am today.
How do you stay motivated and inspired amidst the ups and downs of entrepreneurship?
Staying motivated and inspired with ongoing challenges comes naturally to me due to my endless passion for making a positive impact and helping others. I believe in our product so much, it makes it difficult to be discouraged. Rejection serves as a catalyst for me to work even harder, turning setbacks into opportunities for growth and improvement.
Building a supportive network of like-minded individuals and staying connected to our mission of promoting holistic health and wellness are vital sources of motivation for me. My biggest driving force is the feedback and validation from our customers who share their experiences of feeling the benefits of our products. Their testimonials serve as a constant reminder of the positive impact we are making, inspiring me to continue pushing forward.
What advice would you give to other women looking to enter the health and wellness industry?
For women looking to enter the health and wellness industry, my advice would be to stay true to your passion and purpose. Believe in yourself and your vision, and surround yourself with a supportive network of mentors and advisors who can provide guidance and support. Educate yourself on the latest trends and developments in the industry, and be open to learning and evolving. Take risks, embrace challenges, and don’t be afraid to step outside of your comfort zone. Do not be scared of rejection. Do not be scared to ask for help. Trust your intuition and stay committed to your mission of promoting health and wellness for the betterment of others.
What was the core idea behind your health and wellness product, and how did you identify the need for such a product in the market?
The fundamental concept behind Holy! Water was to develop a holistic health tonic that leverages the benefits of functional mushrooms, adaptogens, nootropics, and ketones to enhance overall well-being and longevity. With our team’s expertise in these ingredients, the growing trend towards health and wellness, a shift in consumer preferences away from alcohol, and the increasing demand for healthy alternatives, we identified a significant need for a product like ours in the market.
How do functional mushrooms, adaptogens, nootropics, and ketones work together to benefit the consumer, and what makes your products stand out from others in the market?
Our product is truly unique as it integrates a blend of functional mushrooms, adaptogens, nootropics, and ketones in a beverage, marking a pioneering approach in the market. However, this uniqueness also presents a challenge as many consumers may not be familiar with these ingredients and their remarkable benefits.
Functional mushrooms offer immune-boosting and cognitive-enhancing properties, while adaptogens aid in stress adaptation and promote balance within the body. Nootropics support cognitive function and mental clarity, while ketones provide a novel pathway to induce ketosis without the need for fasting, serving as a source of energy for the brain and body. This synergistic combination of ingredients works incredibly to optimize health and well-being, enhancing energy levels, mental focus, immune function, stress resilience, and overall vitality. Our product’s formulation and comprehensive approach to holistic wellness set it apart from others in the market, offering consumers a unique and effective solution to support their health and vitality.
Can you discuss the process of developing your product from concept to launch? What were the key steps and milestones?
The collaborative effort to develop our product from concept to launch involved leveraging the expertise and dedication of my business partners. The PhD Biochemist, with a deep understanding of ingredients like functional mushrooms, adaptogens, nootropics, and ketones laid the foundation for our product. Our CEO, with over 20 years in the beverage industry, brought valuable experience in product development and branding. Together, they conducted extensive research and development, sourced high-quality ingredients, and conducted rigorous testing to ensure our product’s effectiveness and integrity.
How do you envision the evolution of the health and wellness industry, and where do you see your company fitting into that future?
I envision the health and wellness industry continuing to grow and evolve, with a greater emphasis on holistic approaches to health, personalized wellness solutions, and natural alternatives to traditional medicine. As people become more health-conscious and seek ways to optimize their well-being, there will be a shift towards preventative care, mental health support, and holistic practices that address the root causes of health issues.
I see our company playing a vital role in providing innovative, science-backed products that promote holistic health and well-being. We will continue to stay at the forefront of industry trends, leveraging cutting-edge research and technology to develop new formulations and solutions that meet the evolving needs of consumers.
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