Entrepreneurship

by Veronika Kabarguina
- Entrepreneurship
Why You Should Stop Giving Discounts
You’re exhausted, your creative fuel is running low, and everybody else is doing it, so why shouldn’t you? Email best practices say that subscribers love discounts, short emails, and snappy subject lines.

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by Ester Mbomio Lagar
- Entrepreneurship
Persuasive Communication Strategies For Business
You clearly see it. You confidently know that what you have to offer is beneficial for your interlocutor, you know first-hand the quality of its mechanisms, and you visualize without any doubt the sum of benefits that it can generate. However, transmitting all those convictions to our partner, client, or colleague is not always easy.

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by Haseena Bheekhun
- Entrepreneurship
Are you an Executive or Entrepreneur or Neither?
Many of you would have heard of Gary Vaynerchuk, whether you love him or hate him you will have to admit that he does speak the truth when it comes to entrepreneurship. One of the questions he has asked people to answer for themselves is ‘Are you an executive or are you an entrepreneur?’ I would then add ‘Or are you neither?’

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by Ester Mbomio Lagar
- Entrepreneurship
Seven Free Digital Tools That Will Help You To Better Promote Your Business
Did you know that 60% of the “marketable” ideas in our time are devoted to digital marketing activities? (Source: CMO Council) Technology can make our lives easier – besides to complicate our personal life sometimes, but this is another topic- when we seek to put our ideas into motion. Showing your product, project, or vision in the most accessible

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