We tend to forget how important it is to invest early in the health of our skin, with regular skin care. It will not only better protect it from the harsh effects of the weather, but also keep you looking and feeling your best throughout the year. The key to skin resiliency is knowing your skin and treating it well. Sylvia Brownle, the skin expert knows this better than anyone else and shares her expertise with love by hosting beauty camps for clients.
“Beauty and fashion is something I’ve always been passionate about. I want to help others recognize how to make their unique assets work for them so that killing the day and staying fierce is automatic, not work.”
Nearly a decade of beauty and business prowess power the force behind the Pure Beauty brand. From management leadership roles in the beauty industry education field to work in the treatment room, Sylvia Brownlee is a passionate professional whose footprint is growing by leaps and bounds. Currently, the founder of Pure Beauty Bar, an intimate, luxe, yet accessible salon enclave in Silverton, Cincinnati, Sylvia is offering a skin changing esthetic services to her loyal clientele. Sylvia is inspired to make beauty not only a top priority for women but a priority that doesn’t feel like .
“It wasn’t enough to just pick a manufacturer and wait for a bunch of product to arrive in a box, I decided I wanted to hand every client solutions that I know for a fact will meet their unique skin demands. I have no question my clients will love the solutions we carry for smart aging, acne and everyday maintenance. I can’t quite decide what my current favorite is – it’s probably a tie between KojiBright Serum and our sunscreen, PBS UV Shield30 but since one complements the other so beautifully, you really need both!”
Pure Beauty Skin Bar
Pure Beauty Skin Bar, is a niche skin expertise clinic specializing in the treatment of acne and hyperpigmentation in skin and strategies for dramatically boosting the health of every client regardless of age, condition or color. The eponymous product lining the shelves has been hand-picked for it’s efficacy and ingredients.
What has been the most surprising thing about running your own beauty company?
The most surprising thing about running your own beauty company is you never stop working but I never tire of it because I love what I do, the hardest part is stepping away to take self-care days and reflect so you have more room for creativity.
Which of your products do you love the most?
The products I love the most are the blemish chaser for those horrible breakouts, Koji bright serum for those pesky dark spots and PBS UV30 Is by far the best sunscreen ever, it leaves you with an amazing glow. The blemish chaser is my go to night treatment for those pesky breakouts-benzoyl peroxides is your friend when not overused, just a little more than a pea size is plenty- always remember less is more, that is after my serum (Kojic acid is crucial in this serum) that I spot treat those stubborn dark spots- Always wait 10 minutes after your serum before your next product.
Where do you get your inspiration for your clients?
I get my inspiration for my clients from my clients by listening to their concerns and the things they have been through to get clear skin. Most have been to the dermatologist, tried antibiotics, and products like Proactive and nothing was working so it makes them skeptical to try Pure Beauty Glow Skincare
Please share some beauty tips that help your clients accomplish their goals every day.
Beauty Tips-Cleanse your skin for 60 seconds, ice your pimples to reduce inflammation and always wear sunscreen-all year around. Cleansing the skin for 60 seconds allows for all dirt, debris, and makeup removal from the skin allowing for better penetration of the next product.
What is a skill you think all women should learn and why?
A skill I think all women should learn is public speaking and networking, know how to talk to people and what events are for you and your audience.
When/why did you make the leap to starting your own company?
I made the leap to starting my business in 2015 while working a full-time job as an executive director of a cosmetology school. I was , so I bet on myself and see what happened, I was missing the client interaction— working on clients and seeing results via their skincare—so I gave it 110%.
Across the marketing mix, what medium has brought you the best results?
Across the marketing mix, social media and email marketing have brought me the best results- the before and after are what people love, they see we only use real clients and real results I think our audience really appreciates that.
What is your background, and why did you get into this business?
My background is the beauty industry. I have been a licensed Advanced Cosmetologist for 24 years and recently celebrated my four-year anniversary owning my company. I’ve always loved all things beauty.
My clients are typically professional woman that has tried a lot of different things for her skin and nothing has worked, she is skeptical but referred by a friend and is excited to see if the results will work for her. She is very into the latest beauty trends (glowing healthy skin, wearing makeup as an option, not a necessity), but and wants results = Clear Skin
Advice for female entrepreneurs?
Don’t do what’s popular make your own lane, study your craft and continue to educate yourself on an ongoing basis.
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