Before Making a Brand – Become One: How to Shift Your Identity

Tons of ideas written in the “idea notebook”, some of them started, some not. A few didn`t work out, a few made some income. Do you have a feeling you have the full package of what it takes, to become the next unicorn, but nothing seems working out? Do you ever wonder, what is it that you lack in order to become a successful entrepreneurial? It is time to step back! Before making a brand, let`s become one! Are you ready to shift your identity? Read on Before Making a Brand – Become One: How to Shift Your Identity.

We all have a purpose in our life. I hope you have already found it. If not – don`t worry, it will come to you, just keep looking. However, a purpose is not all what it takes to become successful. Of course, you need some initial capital, a team and preferably contacts from the industry. But these things are so easy to receive, if only you ask. There is something more, that you need to build, in order to become a successful entrepreneurial. Something that will allow you to make any new idea from the notebook to succeed. It is your identity.

Do you ever ask yourself – who am I? And do you ever receive an honest answer? We live in a society with a lot of distractions. They might often be helpful and enhance our way towards the goal, however, we can easily make a damage to our business, if we do not know what our identity is. The wrong way means, that by listening to others – your family, friends, teachers, society etc. you receive so much information that you simply get lost! Mostly people give an advice, based on their experience. But that might differ to your way. That is why your identity is so crucial. You should always process all the received information and use only what works for you and discard the parts that are not in alignment with your identity. So what exactly means – to shift your identity?

Our mind consists of conscious and subconscious mind. Conscious mind is everything we see, hear, feel, but subconscious mind (around 95%¹) is everything that happened to us since the day we born up till now. These are all the memories, created patterns, which made us to change our way of thinking and doing things in order to “survive”. Your father said – artists don`t make any money! Your teachers said – you have to work hard, to get something! Your neighbor said – no one from a small town can become successful! Your ex-boyfriend said – women are not made for business world! The thing is, our subconscious mind carries so much weight, we even don`t realize! And the worst part – these past traumas are stopping us from working towards our purpose.

When we are talking about an identity shift, we have to understand, that it is something that you (and only you) can create. To shift your identity means – to return back to your “true” self. When a child has born, it already knows a lot of things, just parents presume, they have to teach them everything they have learned and unfortunately often, they do not teach it in a way that would benefit a child. Therefore, the child absorbs all the information given to them, but does not makes his own path. So when we are saying “people can`t change”, we have to understand – we have already been changed. So no doubt – it is time to shift your identity. And here are some tips you need to know!