Tell us who you are background:
My name is Selam Ameha, I am a digital entrepreneur and a mentor helping and inspiring ambitious people like myself to generate revenue online.
I finished my undergraduate degree at the University of Waterloo, and I am currently continuing my studies in Health Informatics while building my empire online.
My entrepreneurship journey started when I decided to step out of my comfort zone and take a leap of faith. I am now inspiring others to take action and change their lives. I am a firm believer that real growth requires stepping out of the ordinary and experiencing discomfort. We already know that we cannot expect change and growth by doing the same things we have been doing over and over again in our lives.
How did you get here, what inspired you?
Growing up, I was constantly told to study hard, get good grades and land a good job and that will be my life. That principle shaped my life and taught me how to be disciplined, driven and consistent, but deep down I also knew that following only that path was not going to fulfill my life. I knew I was meant for more and I had a different vision! A vision to work for myself, enjoy the freedom and contribute to my community in a non-traditional way.
Although I enjoy learning and got the most valuable personal and professional life experiences from it, the void that I had for more kept growing and a degree and a “nice” job was not going to satisfy it.
That is when I started exploring the world of entrepreneurship and the idea of working for myself. I tried numerous types of ventures, until one day I came across an ad that led me to this wonderful path in my life. Shortly put, the ad was about leveraging different social media platforms to generate revenue.
I signed up for the info session, learned about the business model, asked a ton of questions, and started seeing the potential of the business. However, that was not enough, I remained skeptical at first until I exhausted every possibility and told myself if I don’t take this leap of faith then I was doomed to a life of mediocrity and I could not have that!
Fast forward to today, I am now helping and mentoring people to set up their own successful digital business and generate income from anywhere they are in the world. I do it all from my phone or a laptop in the comfort of my home or anywhere in the world.
How can we help you become a digital business owner?
We have a proven system that works for everyone. We provide all the necessary tools such as training, mentorship and coaching to guide and help you succeed in this business.
Just recently, the founders of the Training/Mentorship Program of our Online Business opportunity were featured on Yahoo Finance for creating an outstanding mentorship program that helped thousands of people succeed in this business.
We have a diverse group of like-minded people running this digital business from different parts of the world. Our community is currently 78K large and growing by the hour.
Here is what you get when you join our team:
- Full training on everything that you need to know.
- Mentors and coaches that will guide you every step of the way.
- Weekly mastermind coaching sessions
- Access to a community like no other with thousands of like-minded individuals that will support you.
What message would you like to share?
One thing the entire world learned from the past year is that nothing is permanent! Many people got laid off, some lost their jobs permanently, and small businesses were shut down. Things change suddenly, the economy is shifting, the way we do our daily offline business has changed, and nearly everything is becoming digitized. Our future depends on our ability to adapt quickly and be part of this ever-changing world by establishing a solid source of income ONLINE.
All you need is a passion for change. Come and check out how thousands of people are changing their lives for the better and are running a 6-figure company from the comfort of their home because of this online business.
We provide a free live info session weekly every Tuesdays and Thursdays at 8 pm EST/5 pm PST. You can take the first step by registering on the website below and we will send you detailed information with your personal link to the workshop.
Website: www.selamameha.com
Email: info@selamameha.com
Facebook: https://www.facebook.com/Selam-Ameha-863750454016920
![From Music to Perfume: How did your background as a music teacher influence your transition into perfumery, and how do you incorporate your musical sensibilities into creating fragrances? I’ve always thought in terms of metaphors, and music has many that can be related to perfumery! Beyond just thinking in terms of top, middle and base notes [soprano/alto/tenor in choir], I approach each fragrant idea as a composition. When documenting my ideas, song structures often come to mind. As the scent brief is visited, I meditate on what the fragrance should convey - do I want to create an accord or a “chord” of fragrance note combinations? Do I want an a capella soloist (a particular ingredient to stand out more than others?) Many of my thoughts regarding song composition transfers to my scent formulation process, with me treating each note as an intentional soliloquy at some point.
Brand Origin: What inspired you to start Pink MahogHany in 2005, and how has your vision for the brand evolved since its inception?
An avid lover of all things pleasantly scented (with slight modesty), looking back in retrospect, it’s no huge surprise that I’ve created an indie perfume house with just an idea to provide unique options for those who may be sensitive to unnecessary pungency. Initially, I just wanted to evaluate various blends to note their aroma profiles when “played” together…it wasn’t until I had friends and family asking if I knew of brands that catered to those who may be on the more olfactory sensitive side, that I really began to take my research more seriously. In the almost 20 years that Pink MahogHany has been in existence, our micro visions for the brand have evolved to larger territory. Where Pink MahogHany used to only be a personal brand, we are now also a bespoke formulation service provider to other indie brands seeking unique fragrance offerings for their products. These products range from (but are not limited to) perfumes, candles, body butters and lip balms. Ingredient Transparency: You emphasize transparency and the use of desirable ingredients in your products. How do you select your ingredients, and what challenges have you faced in maintaining this standard?
Being an indie brand often comes with a set of assumptions and misconceptions - one of them being more negative than positive as it relates to ingredients used. There is a lot of “fluff” in the industry with labeling falsification. Because fragrance formulas are a trade secret, not every molecular breakdown of a material has to be noted on the ingredient label (it would be incredibly long), but we at Pink MahogHany™️ adhere strongly to the IFRA [International Fragrance Regulatory Association] regulations that state for common and potential allergens to be listed on our ingredient label. We’ve taken this a step further to also include these ingredients listed on our website to promote further transparency, all while protecting our intellectual property. Unfortunately, we’ve had companies to unethically sell lesser expensive “dupes” of our artisan perfumes, so as a way to create a better authenticity stamp, we make it our duty to be honest about our claims. If our perfume says “Rose Bulgaria”, it is in fact just that and not a component of rose being passed off as the source material. Collaborations and Custom Scents: Can you share more about your work with private label clients? What excites you most about creating custom scent solutions for other indie brands? I could easily sum this up in one word and say “Funding.” True, there is money out there, but I’m always thinking outside the box. Having a program that has an “Each One Fund One” mentality doesn’t exist (that I’ve been made aware of). Bootstrapping can be quite the challenge, even when you’ve reached the 6-figure mark annually. Competition to be seen and set apart is extremely high, so having quality packaging and branding is a must. There are lots of factors to consider, though when desiring to make upgrades. If there were a unique, tier-geared funding operation available, it would help perfume brands offset packaging and bulk material costs in the beginning stages.
Industry Challenges: What are some of the biggest challenges you've faced as an independent fragrance house, and how have you overcome them to grow your brand? As the brand continues on the path of organic growth, I would like to expand our reach into schools, offering perfumery as an arts elective for middle and high school. I’d love to partner with botanists, farmers and horticulturists directly to grow and source raw materials for the students to work with in the creation of tinctures. My passion is getting back to nature as best as possible, as nature was my first “scent experience” as a child. We would also love to witness our fragrance creations being used to scent model homes, our focus diffuser blends being used in automobile dealerships as well as partner with Air Bnb and boutique hotels that specialize in highlighting minority, indie brands. Personal Journey: How has your personal experience, particularly as a divorced mother and someone who has experienced the loss of a child, shaped your approach to life and your work in perfumery?
Because I homeschool my twin sons, we are together a lot more than most, so one thing we all do is have moments of sharing where a neutral “floor” is laid to converse about anything. Though they are quite communicative by nature, I realize that sometimes I can be in work mode so much that it spills over into what should be our quality time. My sons see the authentic me and learn how to communicate through seeing authenticity. I’ve learned not to feel as if I have to be the epitome of perfection but allow them to see my imperfections vulnerably but with discernment. Having had two traumatic experiences pretty close together has taught me how to truly slow down and enjoy the simplicities of life - igniting a spiritual aspect that I’ve always carried but never fully explored…until Kenji’s sudden passing (2018.) Grief has a way of catapulting us into a quest for more meaningfulness in both life and business. After Kenji’s passing and my processing through the initial stages of grief, I was able to incorporate our spiritual bond into Pink MahogHany by way of essential oil diffuser blends for both focus and sleep and most recently aromatic perfume elixirs. It’s been quite the process channeling the void of his physical presence, but I also have peace knowing he can be honored in a great way through scent. I noticed once I began to be more open and receptive to spiritual signs, synchs and “winks”, more ideas began to flow. It’s been this way since his transition. Emotional Expression: Fragrance is often tied to memories and emotions. How does your personal life influence the fragrances you create, and do you have a particular scent that holds special meaning to you? My creative process is much more alchemic now, and I include Kenji by talking out loud to him, believe it or not. I’m a firm believer that when our loved ones transition from the physical plane, they are still present - just in another form. I choose to keep his memory alive by not pretending he never existed (even if for a brief period of time). I am working (slowly) on a book and accompanying fragrance, but I know it will require me to revisit some memories I’m not quite ready for, so until then, his big brothers will launch their debut fragrance, The Peaceful Tiger (they chose the name.) I’ve learned that even in what we consider “small things”, our transitioned loved ones want to be recognized and acknowledged. When the twins and I designed their fragrance label (with a designer out of the country that didn’t know anything about me personally), we had issues with the graphic - so much so that the designer asked if they could rework the design. When they sent the proof for approval, the Tiger was not only younger but sleeping, with an uncanny, angelic resemblance to baby Kenji! Becoming more aware and being more sensitive to my intention for launching a fragrance has definitely made room for more divine situations like these to occur. Healing Through Scent: In what ways has creating fragrances been a form of healing or expression for you, especially after the loss of your son, Kenji Mwamba? I know my sons may not necessarily want to be perfumers, but they definitely have an entrepreneurial heart. My desire is that whatever they decide to pursue (acting, script-writing, music or architecture), they know that anything is possible with the right amount of determination, grit, belief and immersion. One reason I chose to homeschool is so they could enjoy learning without restraint and have ample time to devote to their own separate passions and it still be fun. They know Pink MahogHany is theirs if they want it (many, many years from now - lol), and we are already discussing business structures for whatever they choose their role to be once I retire. Work-Life Balance: How do you find balance between your professional responsibilities and personal well-being, and what self-care practices do you prioritize? I’m not just a perfumer; I’m also a consumer, and self-care is huge for me. I often take salt baths to reset my energy and clear my mind after being around large groups of people or free a long day. I’m a habitual perfume sampler, and I have so many to choose from to wear as my “nightcap.” Even if just for 10-15 minutes, I cherish each moment I’m able to have some “me-time.” When time and co-parenting schedules permit, I’m definitely on a flight somewhere to indulge in some delicious food and mouth-watering mocktails!](https://www.womenontopp.com/wp-content/uploads/2024/10/IMG_3812-1200x720.jpeg)
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