Every business owner is on the hunt for those golden campaigns that will turn your organic website traffic, website pages, email newsletters, and other copy into dollar signs. Well, it doesn’t actually work that way. There are some tricks, like quality and trust—that have to be woven up through the center of all your content to build that marketing material bridge from consumer to customer. The good news is, your word choice is your first line when building that trust, through your branded content, SEO efforts, online profiles, social media posts, and website and landing page copy, and more.
Here are 34 examples
- YOU: Marketing is all about the consumer
- FREE: Who can resist a freebie?
- BECAUSE: Show the consumer why they need it
- RISK-FREE: The consumer feels secure giving you their money
- SECRET: Everyone wants in on a special tip, trick or deal
- INSTANTLY: Promises a quick payoff for their time/money
- LIMITED TIME: Create a sense of urgency
- EASY: No one wants to deal with a hassle
- DON’T MISS: Capitalizes on fear of missing out
- Guaranteed or your money back: Words phrases that reduce risk
- Try it first: Words phrases that reduce risk
- First month/time period free: Words phrases that reduce uncertainty
- No hidden fees: Words phrases that reduce uncertainty
- Check out our testimonials page: Words phrases that build trust
- Check out our FAQ section: Words phrases that build trust
- Chat live with a specialist: Words phrases that build trust
- What’s in it for you? Words and phrases that invite purchasing
- Last chance: Words and phrases that encourage urgency
- For a limited time only: Words and phrases that encourage urgency
- Imagine... Words and phrases that spark curiosity
- Learn how to… Words and phrases that spark curiosity
- Top/top-notch: Words and phrases that communicate value
- Premium: Words and phrases that communicate value
- First: Words and phrases that communicate value
- One-of-a-kind: Words and phrases that communicate value
- Best value: Words and phrases that communicate value
- Top-rated: Words and phrases that communicate value
- Specialized: Words and phrases that convey authority
- Leading: Words and phrases that convey authority
- Achieve: Words and phrases that infer growth or benefit
- Enhance: Words and phrases that infer growth or benefit
- Learn: Words and phrases that infer growth or benefit
- Reach: Words and phrases that infer growth or benefit
- Grow: Words and phrases that infer growth or benefit
Use them to make your copywriting stronger, clearer and more compelling.