34 Strongest Words in Marketing

Every business owner is on the hunt for those golden campaigns that will turn your organic website traffic, website pages, email newsletters, and other copy into dollar signs. Well, it doesn’t actually work that way. There are some tricks, like quality and trust—that have to be woven up through the center of all your content to build that marketing material bridge from consumer to customer. The good news is, your word choice is your first line when building that trust, through your branded content, SEO efforts, online profiles, social media posts, and website and landing page copy, and more. 

Here are 34 examples

1. YOU: Marketing is all about the consumer
2. FREE: Who can resist a freebie?
3. BECAUSE: Show the consumer why they need it
4. RISK-FREE: The consumer feels secure giving you their money
5. SECRET: Everyone wants in on a special tip, trick or deal
6. INSTANTLY: Promises a quick payoff for their time/money
7. LIMITED TIME: Create a sense of urgency
8. EASY: No one wants to deal with a hassle
9. DON’T MISS: Capitalizes on fear of missing out
10. Guaranteed or your money back: Words phrases that reduce risk
11. Try it first: Words phrases that reduce risk
12. First month/time period free: Words phrases that reduce uncertainty
13. No hidden fees: Words phrases that reduce uncertainty
14. Check out our testimonials page: Words phrases that build trust
15. Check out our FAQ section: Words phrases that build trust
16. Chat live with a specialist: Words phrases that build trust
17. What’s in it for you? Words and phrases that invite purchasing
18. Last chance: Words and phrases that encourage urgency
19. For a limited time only: Words and phrases that encourage urgency
20. Imagine... Words and phrases that spark curiosity
21. Learn how to… Words and phrases that spark curiosity
22. Top/top-notch: Words and phrases that communicate value
23. Premium: Words and phrases that communicate value
24. First: Words and phrases that communicate value
25. One-of-a-kind: Words and phrases that communicate value
26. Best value: Words and phrases that communicate value
27. Top-rated: Words and phrases that communicate value
28. Specialized: Words and phrases that convey authority
29. Leading: Words and phrases that convey authority
30. Achieve: Words and phrases that infer growth or benefit
31. Enhance: Words and phrases that infer growth or benefit
32. Learn: Words and phrases that infer growth or benefit
33. Reach: Words and phrases that infer growth or benefit
34. Grow: Words and phrases that infer growth or benefit

Use them to make your copywriting stronger, clearer and more compelling.